Be an Outsider “Welcome to the Outside. Where there are no strangers, only friends you haven’t met yet. You don’t need a passport to come here, an invitation to play here, or a membership to belong here. Just step outside your front door, and you’ve arrived. So wherever you are, join us. Because on the inside, we’re all outsiders. And if it’s outside, we’re all in.” This mantra became the guiding compass of the program and the initiative was perfectly timed to complement the launch of L.L.Bean’s Be an Outsider brand campaign. Page 26