Urban Outfitters carries the latest and greatest clothing, accessories and apartment décor for men and women. We helped them get their new look book in the hands of college students looking to upgrade their back-to-school style.
We hand-selected and trained 110 brand ambassadors to represent the Urban Outfitters brand in major college towns and campuses across the country. Through extensive market research, we developed a target location list that keyed in on the best places and times to interact with fashion-forward college students. On top of that, we leveraged our proprietary database of fraternities and sororities, giving the ambassadors access to thousands of high-value consumers.
Over the course of 292 event days, our brand ambassadors distributed Urban Outfitters look books and 10% off coupons, putting the brand top of mind and driving traffic into nearby stores. Coupon conversions greatly exceeded client goals.