Touch by Alyssa Milano is a fashionable and affordable clothing line, designed specifically for female football fans. We teamed up with the brand to expose new consumers to their stylish threads, increase sales in the online NFL shop and host a star-studded flag football game at the NFL Super Bowl Experience.
Fans could enter the sweepstakes for a chance to play alongside celebrity participants in the flag football game by purchasing $100 or more in Touch gear from the NFL Shop. We managed pre-promotion and game day execution by deploying ambassadors for Touch to communicate the brand message and encourage entry. We also leveraged in-store signage displays and distributed handheld collateral to drive program impressions and awareness.
By activating at the Super Bowl NFL Experience, we effectively drove sales and brand recognition for Touch by Alyssa Milano.