A tech-savvy tour
Razer products are top-of-the-line, so we custom built a 25-foot self-powered and climate-controlled trailer to showcase them to the world. With computer stations inside for product demos, a photo booth and virtual reality, we routed a national tour through music festivals, comic cons, colleges and retail events over the course of 12 weeks. At each event, we showcased products for music, gaming, videos and general computer performance, allowing us to identify consumer passion points and cater future demonstrations. Throughout the tour, we amplified Razer’s social media by incorporating a branded sweepstakes tent and photo booth, encouraging consumers to spread the word using #razertour.