L.L.Bean Student Ambassador Program

In partnership with L.L.Bean, we developed and managed the company’s first-ever student ambassador program to support the launch of its “Be an Outsider” brand campaign. For three semesters now, including the current, 57 students at 29 unique college campuses have been inviting friends and classmates to come together through the shared joy of the outdoors.

L.L.Bean #CampusOutsider Student Ambassador Content

About the Outsiders

We hand-picked 57 student ambassadors throughout the past semesters that aligned with L.L.Bean’s mission and we call them the Campus Outsiders. Before the flagship program kicked off in the Summer of 2017, we held an immersive training program on the brand’s flagship campus in Freeport, Maine that included content planning and strategy to arm the student ambassadors with extensive knowledge of the brand before heading back to school.

Outside study break, anyone?

We developed a robust content planning and program calendar of tasks for the student ambassadors to introduce the L.L.Bean brand to students throughout the semester. With branded signage, a social media-driven sweepstakes, on-campus events, mobile selling and more, the Outsiders passionately shared, and continue to share, the campaign message with fellow students and peers.

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on-campus event impressions to date