Kodiak Cakes makes breakfast deliciously simple and healthy with whole grain instant breakfast and dessert mixes, gourmet syrups and microwave muffins. We partnered with this up and coming brand to take its newly launched waffle products on a food truck tour through Northern California.
In partnership with Safeway grocery stores, we executed sampling events in front of stores during busy shopping periods. Well-trained brand ambassadors cooked, prepped and sampled hot and fresh breakfast items from our custom-wrapped food truck. Despite being set in urban environments, we produced an event site that evoked a feeling of being out in the wild by producing elements such as a giant Kodiak bear standee, live edge oak tree café tables and custom wood signage. Our brand ambassadors added extra value by distributing special offer coupons in the frozen food aisles.
Our food truck sampling program introduced the Kodiak Cakes brand to thousands of prospective customers while driving sales and awareness.