If there’s one thing college students love, it’s free food. We teamed up with our granola-loving friends at goodnessKNOWS to give select universities a crash course in healthy snacking, featuring the brand’s all-natural snack squares. The only assignment? Try a little goodness™.
We leveraged the back-to-school timeframe to execute 400 on-campus sampling events on 100 unique universities, treating hungry college students to cranberry, almond and dark chocolate snack squares. Social media ads and campus signage were deployed to increase overall brand awareness.
To gauge product satisfaction among the college market, we conducted intercept surveys after every sampling event. The information collected lead to actionable product insights for the client.