New year, new you
We executed at the right place at the right time – the start of the new year. Leveraging our access to popular campus recreation and fitness centers across the country, we designed and activated branded Forever 21 pop-up events. As students entered and exited the recreation and workout facilities, they were encouraged to stop by the Forever 21 event site where they received a complimentary spa experience while learning about the brand’s new activewear line. For those that shared the experience with their social networks using #F21FitnessChallenge, we gave gifts and store coupons.