Forever 21 is a premier clothing brand that knows its products resonate with the college market. So when it came time to launch their new collection of women’s activewear, they came straight to us for help. Then, we hit the gym.
We executed at the right place at the right time – the start of the new year. Leveraging our access to popular campus recreation and fitness centers across the country, we designed and activated branded Forever 21 pop-up events. As students entered and exited the recreation and workout facilities, they were encouraged to stop by the Forever 21 event site where they received a complimentary spa experience while learning about the brand’s new activewear line. For those that shared the experience with their social networks using #F21FitnessChallenge, we gave gifts and store coupons.
While exact sales results are proprietary to Forever 21, we did our part to encourage healthy living on campus and provide an opportunity for students to experience the new activewear line in its element.