Brita’s innovative Stream pitcher makes it easy to enjoy pure filtered water any time, all the time. We helped them promote their new and noble product to college students by leveraging the hottest, most exhaustive two days of every fall semester: move-in weekend.
We built a state-of-the-art branded pour station and installed it on college campuses to give students and their families ice cold water when they needed it most. The station’s design allowed our Brita ambassadors to maximize product demonstrations and H20 sampling. We also installed a live shoppable wall experience where consumers were taken through the entire purchase process. Event attendance was driven by a digital sweepstakes, with prizes ranging from instant wins to Netflix and Spotify subscriptions.
In bringing the Stream pitcher to 15 campuses over 29 event days, we shared Brita’s new product with the college market in a practical way. As an added bonus, we preserved the production of thousands of water bottles by pouring all product into compostable cups to help save the environment.