Apple has become one of the most renowned brands in the world by developing cutting-edge, intuitive electronics and services. We’ve partnered together for the last nine years to build brand affinity among millennials, increase product equity and inspire creativity in the next generation.
Apple has come to us for help with a variety of programs and utilized many of our capabilities. To date, our collaborations have included national dedicated emails to students and parents, social media engagement, website ads targeting specific consumer occasions, campus print media and cafe marketing. Our relationships with campus bookstores and proprietary access to colleges and universities has given Apple unprecedented access to their college demographic.
Per brand policy, we are not allowed to share specific results of Apple programs, but have maintained a healthy relationship with the brand for over nine years.