Connecting with Students via Campus Advertising

For brands seeking to reach college students — in specific markets, regionally or nationally — Newbridge Marketing boasts extensive experience in campus advertising, and unique expertise in aligning message, medium and audience. Our access to collegiate channels enables brands to reach students through a variety of platforms, from email and mobile to social media and digital advertising.

Our campus advertising programs are scalable and let you precisely target where and when students interact with your brand. Newbridge Marketing has a robust networks of college campus fitness centers (at more than 350 universities, for a cumulative student reach of better than 2.1 million) and official campus bookstores (more than 1,200 stores, and a reach of more than 6.1 million students).

 

Campus Advertising for Apple

 

Pairing Campus Advertising and Experiential

As an award-winning experiential marketing agency, Newbridge also pairs campus advertising with customized, high-impact live marketing programs for some of the nation’s biggest and hottest brands—among them, Apple, Chevrolet, HBO, L.L.Bean, DirecTV, Microsoft and Verizon.

Take the campaign we developed for Verizon FiOS at colleges in the Northeast. To hit every key touchpoint, we began with email blasts to new and returning students and ads on campus bookstore websites, and included signage at high-traffic locations, collateral distribution inside campus bookstores, a brand ambassador program, and broadcast spots on colleges’ in-house TV network.

 

Campus Advertising for Verizon

 

Reaching Students at the Ideal Time — and Place

If your brand’s goals include putting products, collateral or engaging content in the hands of college students, Newbridge can layer campus advertising with sampling, hand-to-hand distribution at the point of purchase, tabling, pop-up events, student ambassador programs and more. In campus fitness centers, Newbridge has helped clients conduct sampling in lobbies, locker rooms and front desk, depending on when your message resonates best.

From driving social media engagement or impressions to igniting product trial and sales, Newbridge campus advertising and event campaigns have delivered outstanding results for our partners. Get in touch to start building your college marketing program.

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