There is no doubt in anyone’s mind that 2020 will go down in history books.…
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2021 Coming in Hot: Predictions for the New Year from Generation Z
With just a few weeks left in one of the most unpredictable years we’ve seen…
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Reasons for Optimism beyond Nov 3rd
Maybe out of nervous energy as polls soon close in the U.S., my thoughts go…
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Halloween Then & Now: 5 Brands Known for Their Halloween Marketing, and What They’re Doing in 2020
Halloween is nearly upon us! As marketers, one of the most exciting parts of this…
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Zoom & Zombies: Seven COVID-Friendly Fall Activities
Crunchy leaves, crisp air, and pumpkin pie…it’s safe to say that a lot of us…
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Are Questions More Important Now Than Ever?
We live in a unique time. When faced with uncertainty in our personal or professional…
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Sampling Beyond the Grocery Store: How Brands Can Continue to Use Sampling in New & Adaptive Ways
What better way for a customer to determine if they like a product than trying…
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The Future of Campus Recruiting – The Need for Creativity & Adaptation in a Post-Pandemic World
It’s not breaking news that college will look a lot different over the next year…
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Five College Marketing Tactics for an Ever-Changing World
The world as we know it is upside down. A global pandemic has changed how…
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