Erica joins the NMG team after a brief hiatus from the marketing industry and brings over 14 years of experience with her. She stumbled upon the experiential world back in 2007 and quickly turned it into a full-time position. She began work in the field as a brand ambassador for a plethora of brands and worked her way up to Tour Manager status with XBOX and Coca Cola. She ran the market in Kentucky for Jim Beam bourbon promos for several years and eventually became an Account Manager at Assist Marketing.
Erica has managed and overseen programs for AT&T, DirecTV NOW, PlayStation, and VISA to name a few. As an Account Manager in her previous role, she managed a number of clients on various accounts simultaneously as well as managed some of their Social Media Marketing (focusing mainly on Instagram content).
Erica Trivia: “I love to travel and visit new places! I did a study abroad in High School and lived in Japan for several weeks as an exchange student. I have also visited France, Cuba, and islands in the Caribbean. I love being immersed in a different country/culture and learning everything I can while I’m there!”