As a company that believes in the formative power of experience, we know that nothing stirs the soul like an adventure abroad. It was our pleasure to join forces with Contiki, a global leader in group travel for 18-35-year-olds, to help them share the value, excitement and authenticity of their award-winning tours.
We helped organize the Contiki “One Great Adventure” campus mobile tour, which stopped at UCV, FSU, Texas A&M, ASU and Cal Davis. Students were invited to see the world by taking a Contiki-branded rickshaw ride through campus. The ride consisted of multi-cultural showcases, including Italian opera, Japanese taiko drummers and calligraphers, Aussie didgeridoo players, Spanish flamenco and Brazilian Carnival dancers. One lucky student from each university won a Contiki trip to the global destination of their choosing. Event attendance was driven by targeted email campaigns and promotion surrounding the Contiki trip giveaway.
Over the course of five events, we exceeded goals for student impressions and engagements. We also distributed more than 5,200 premiums and pieces of branded collateral. As a bonus, Contiki integrated our video from the event into their website homepage and new advertising copy.