April 23, 2020 | The editors of Event Marketer have narrowed down over 1,000 entries in 31 different event-based categories to recognize the top experiential campaigns from the past year. Newbridge Marketing Group and long-time brand partner L.L.Bean have been announced as finalists in the Best Millennial or Gen Z Campaign category for the Fall 2019 pop-up retail campaign that utilized a long-standing student ambassador program as the unique, strategic promotional element to drive sales and awareness.
According to Event Marketer’s website, “The Ex Awards is the world’s largest recognition program for event marketing professionals, and the only competition judged entirely by brand marketers.” With categories like Best Consumer Event, Best Sports Environment, Best Sampling Event, and more, the Ex Awards encapsulate and recognize nearly all elements of an exceptional experiential marketing campaign or activation.
Recognized in the top three of the Best Millennial or Gen Z Campaign category, Newbridge took two successful, repeat programs with L.L.Bean and overlapped them at the same college campuses to increase impact and create a cohesive, sales-based program. The L.L.Bean Mobile Selling program visited dozens of campuses in target sales markets, executing 72 unique event selling days and driving over $1MM in product sales. Across an overlapping 10-week period, Newbridge recruited and hired student ambassadors to represent the brand on their campus, create unique branded content for L.L.Bean, and promote the pop-up retail shop before it arrived at the school. Through 500+ pieces of branded content, the Student Ambassadors authentically represented the brand to their followers and garnered over 443,000 social media impressions.
L.L.Bean has been a brand partner of Newbridge for over seven years, creating and executing events, retail grand openings, and unique college-based programs. Each year working with L.L.Bean brings new learnings to improve future programs we execute with the brand, and we’re thrilled to be recognized in the top three of this category with a program both we and L.L.Bean have appreciated and continued to run for several years.
About Newbridge Marketing Group
Founded in 2004, Newbridge Marketing Group is a brand experience agency. In their college marketing work, Newbridge consolidates a fragmented market via relationships on over 2,000 campuses, providing brands with efficient and relevant digital and in-person access to students and parents. In their award-winning experiential business, growth is fueled by mobile tours, special events, student ambassador programs and grand opening activations. For additional information, visit www.newbridgemg.com or follow us on LinkedIn and Twitter, Facebook, and Instagram at @newbridgemg.
About Event Marketer
Event Marketer Magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing–including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events. It has become the world’s most respected provider of content for the event and trade show category. Our portfolio includes our flagship magazine, twice-monthly EM Buzz e-newsletter, the annual Experiential Marketing Summit executive conference, the Ex Awards, Experience Design & Technology Awards, Experiential Marketing Training Camps and more.
About Access Intelligence
Access Intelligence, a portfolio company of Veronis Suhler Stevenson, is a b-to-b media, event and information company serving the media, PR, cable, healthcare management, defense, chemical engineering, satellite and aviation markets. Leading brands include PR News, AdMonsters, Cynopsis, Cablefax, Folio:, Event Marketer, LeadsCon, Chief Marketer, MultiChannel Merchant, Media Industry Newsletter, Defense Daily Network, Aviation Today, Studio Daily, Power, Via Satellite and Exchange Monitor. Market-leading events include LeadsCon, AdMonsters Operations and Publisher Summits, Folio: Show, Experiential Marketing Summit, EventTech, SATELLITE 2018, OR Manager, LDC Gas Forums, Clean Gulf, ELECTRIC POWER and Western Power Summit. Learn more at accessintel.com.