December 17, 2018 | Chief Marketer is a leading publisher of content known globally for their content and information distributed to consumer and business-to-business marketing professionals. In 2017, Newbridge was pleased to make the Chief Marketer 200 list for its inaugural year, which recognizes the top non-advertising agencies in the U.S., and is once again honored to be recognized for the second year running.
The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.
“With deep relationships in the college space, a network of ambassadors in hundreds of markets and access to thousands of venues, Newbridge has the smarts to get brands like L.L.Bean, Brita and Razer into students’ hands at college bookstores, campus recreation centers, student centers, quad spaces and events,” Chief Marketer writes of Newbridge and its work. “It managed L.L.Bean’s first-ever student ambassador program promoting Be an Outsider, and created a month-long mobile tour to introduce Brita Stream pitchers to college consumers. But Newbridge steps off campus, too. It handled L.L.Bean’s summer tour to fairs and festivals, produced the brand’s month-long “Northern Lights” holiday event in Freeport, ME, and created an interactive event at the Super Bowl LII NFL Experience for Touch by Alyssa Milano. Like we said, smart.”
As they did in 2017 when they originally launched the list, Chief Marketer’s editors accepted submissions from across the country for the CM200 early in the fall, and winners were selected based on several criteria including client testimonials, case study submissions, consistently high-quality work across programs and clients, innovative executions, and bold concepts and ideas that are moving the industry forward. The CM200 is sponsored by Sysomos.
“We were thrilled to make the inaugural list last year, and we are excited to be included again amongst some other great agencies,” said Steve Schubert, Partner, Newbridge Marketing Group. “While our focus is genuinely in driving results for our brand partners by providing engaging experiences for their consumers, it’s always nice to take a step back and recognize our team for their continued contributions and hard work.”
About Newbridge Marketing Group
Founded in 2004, Newbridge Marketing Group is a brand experience agency. In their college marketing work, Newbridge consolidates a fragmented market via relationships on over 2,000 campuses, providing brands with efficient and relevant digital and in-person access to students and parents. In their award-winning experiential business, growth is fueled by mobile tours, special events, student ambassador programs and grand opening activations. For additional information, visit www.newbridgemg.com or follow us on LinkedIn and Twitter, Facebook, and Instagram at @newbridgemg.
About Chief Marketer
Chief Marketer, an Access Intelligence brand, provides marketers and aspiring CMOs with content, ideas, recognition and events that help them make smarter decisions with their marketing budgets. It offers data-driven industry intelligence, actionable insights, inspiring case studies and the latest technology trends so marketers can improve their campaigns and increase ROI. CM has more than 150,000 readers who rely on its content and live-event resources to help them cut through the noise and find the solutions necessary to optimize their performance. In addition to the Chief Marketer 200, Chief Marketer also produces the PRO Awards and annual training events including Leaders of Brand Activation and B2B Leadscon. Learn more at chiefmarketer.com.
About Access Intelligence
Access Intelligence, a portfolio company of Veronis Suhler Stevenson, is a b-to-b media, event and information company serving the media, PR, cable, healthcare management, defense, chemical engineering, satellite and aviation markets. Leading brands include PR News, AdMonsters, Cynopsis, Cablefax, Folio:, Event Marketer, LeadsCon, Chief Marketer, MultiChannel Merchant, Media Industry Newsletter, Defense Daily Network, Aviation Today, Studio Daily, Power, Via Satellite and Exchange Monitor. Market-leading events include LeadsCon, AdMonsters Operations and Publisher Summits, Folio: Show, Experiential Marketing Summit, EventTech, SATELLITE 2018, OR Manager, LDC Gas Forums, Clean Gulf, ELECTRIC POWER and Western Power Summit. Learn more at accessintel.com.