Newbridge Marketing Group launches Campus Causes, changing the way student groups raise funds
January 19, 2017 – Newbridge Marketing Group, a leader in North American college marketing, is thrilled to announce the launch of Campus Causes. When student groups and their friends/family shop popular brands through their Campus Causes campaigns, a portion of every purchase goes back to their designated cause.
Brands participating in Campus Causes at launch include Nike, Apple, Under Armour, L.L. Bean, Anthropologie, WalMart, Buffalo Wild Wings, Macy’s, Fanatics, Barnes & Noble, Express and over 100 more. Along with the unique shopping partnerships, Campus Causes also provides a direct donation option.
THON at Penn State, the largest student-led fundraiser in the world, has agreed to partner with Campus Causes. “As students, we are always looking for new and exciting ways to fundraise for THON”, said Austin Sommerer, Executive Director of THON 2017. “We are excited for our supporters to have the opportunity to raise money for THON while shopping online through Campus Causes!” In 2016, THON raised over $9.7 million for the fight against pediatric cancer.
There are 20 other campus dance marathons signed up at launch with Campus Causes, including The Ohio State University, Clemson University, University of Alabama, University of Michigan, University of South Carolina and Marquette University. In addition to dance marathons, sororities and fraternities, sports teams, clubs and individuals are teaming up with Campus Causes and quickly seeing the benefits of shop-and-raise fundraising.
Campus Causes is powered by FlipGive, an online fundraising platform that, in 2016, helped groups raise over $2M for causes important to them.
“Having worked closely with college students for 12 years, we’re inspired by the important causes they support. Campus Causes provides them with a much-needed platform to enhance their fundraising results while simplifying their efforts,” said Steve Schubert, partner and co-founder of Newbridge Marketing Group. “Our brand partners are also excited as Campus Causes provides them with a sustainable way to support student causes while creating new consumer relationships and revenue streams.”
FlipGive is proud to partner with Newbridge and support student-led campaigns that raise over $485M across North America each year. “College students continue to impress us with their unwavering commitment to giving back and raising money for great causes” says Mark Bachman, CEO of FlipGive. Merchants that participate in these efforts have a unique opportunity to reach college students and build brand loyalty when they graduate into the workforce. Bachman added, “Brands that give back have customers who come back.”
About Newbridge Marketing Group
Founded in 2004, Newbridge Marketing Group comprises three divisions: Newbridge Campus, Newbridge Sports + Entertainment and Newbridge LIVE!, its experiential marketing unit. Leveraging learnings from over 650 partnership marketing programs since its inception, Newbridge Campus consolidates an otherwise fragmented collegiate market for brands while serving a wide range of student and parent needs. In 2015 and 2016, Newbridge LIVE! was named to Event Marketer magazine’s “It List” of the top 100 event agencies. For additional information, visit www.newbridgemg.com and follow us @newbridgemg on social media.
Based in Toronto, FlipGive is an online marketplace that connects millions of shoppers and brands through an innovative group fundraising platform. FlipGive’s shop-and-raise marketplace has revolutionized both grassroots fundraising and brand building opportunities by helping groups raise money with everyday shopping while driving sales, loyalty and positive social impact for brands.
For more information about THON, click here.