Newbridge Marketing Group Hires Donn Bennett as Vice President of New Business Development
October 19, 2016 – Newbridge Marketing Group, a leader in experiential marketing, college marketing and sports + entertainment marketing services, today announced the hire of Donn Bennett as the VP of New Business Development. Within his role, Bennett will lead the development of new business channels and programs at Newbridge Marketing Group. His addition to the company comes at a time of robust demand for immersive experiential marketing programs and events.
Prior to joining Newbridge Marketing Group, Bennett was the Vice President of New Business Development at Eclipse Marketing Services, an entertainment and technology industry growth leader, where he was the collegiate subject matter expert. His previous agency experience includes working for Pierce Promotions, Xtreme Trips and The Passion Group. Prior to his agency roles, he was the Director of Corporate Marketing for Sony Electronics.
“I have been working in Event Marketing and Business Development roles for more than 30 years, and know what it takes to create experiential marketing programs that drive business results.” said Bennett. “I am eager to optimize existing talent, assets and best practices in order to maximize value for new and existing clients.”
“Donn brings his experience as a pioneer in the experiential industry, and he also truly knows how to reach millennials with relevant and exciting programs” said T. J. Nolan, Partner, Newbridge Marketing Group. “We look forward to Donn helping his deep network of brand partners enhance their connection to the coveted millennial audience. Donn’s skills are a great complement to our current college, sports and entertainment business.”
About Newbridge Marketing Group
Founded in 2004, Newbridge Marketing Group comprises three divisions: Newbridge Campus, Newbridge Sports + Entertainment and Newbridge LIVE!, its experiential marketing unit. Leveraging learnings from more than 650 partnership marketing programs, NMG customizes programs to help brands and agencies more authentically engage their target consumers.
Through its collegiate network, NMG consolidates an otherwise fragmented market for brands while serving a wide range of student and parent needs. In 2015 and 2016, Newbridge LIVE! was named to Event Marketer magazine’s “It List” of the top 100 event agencies. For additional information, visit www.newbridgemg.com and follow us @newbridgemg on social media.