For the fit and fashionable, Forever 21 designed a collection of activewear that’s equipped for workouts, but maintains a trendy flare. Forever 21 wanted to increase awareness and purchase intent of the new line among college women in addition to driving redemption of special offers that were exclusive to event site visitors.
How We Did It
We set up on-brand Forever 21 pop-ups at five campus recreation fitness centers across the country. Aligning with the gym facilities’ busiest time of year, students that entered and exited the gym were encouraged to stop by the Forever 21 event site, designed to be a spa-like atmosphere to refresh students after their workouts. For those that shared their experience via social media, we offered special gifts to those that snapped and posted gym pictures with #F21FitnessChallenge.
The results of this program are proprietary to Forever 21.