Abigail discovered her love for marketing while sitting in the lecture hall of a university in Belfast, Northern Ireland as the professor spoke about how brands affect us all.
She went on to pursue a career in the field for four influential magazines in her city of Charlotte, NC as the publications’ Digital Marketing Specialist where she focused on e-mail marketing, social media, and web content. She soon became Marketing and Event Coordinator and brought events to life through branding and promotion.
Today, Abigail is passionate about design and provides creative direction for Newbridge and its clients by concepting and developing assets for print and digital mediums. She also oversees the company’s social media content and strategies, and contributes to ideation of experiential and social activations.
Abigail trivia: “My bluesy-rock band (still going strong) was once promoted on the same concert poster as Waka Flocka Flame.”